Wednesday, May 25, 2011

"Binge-In-A-Can" Drinks Less Potent Now

Good news to report in the continuing battle against alcoholic products popular with young and underage drinkers in New Mexico. 

Anhueser-Busch says it is lowering the alcoholic content in large containers of its popular Tilt malt beverage. The company announced that it will reformulate Tilt to contain 8% alcohol by volume, compared with the current 12% for its 24-ounce product. A-B's newly reformulated drinks are expected on store shelves soon with all products in containers over 16 ounces conforming to the new cap on alcoholic content.

Late last year the U.S. Food and Drug Administration began an effort to ban highly alcoholic, highly caffeinated beverages after a number of incidents involving young drinkers.

Attorney General King has long been at the forefront of efforts in New Mexico to reduce underage drinking and has involved this office in several national legal actions involving manufacturers of caffeinated alcoholic energy drinks and other products that target young consumers. Anhueser-Busch's actions seem like positive steps in the right direction. 

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